The Team

Erin Silva
Dr. Silva is an Organic Production Specialist with the University of Wisconsin Department of Agronomy. She has conducted organic research both in New Mexico and Wisconsin, including projects involving no-till production, cover crop systems, and organic variety trialing. Erin currently serves as co-facilitator of the Wisconsin Organic Advisory Council. As a graduate student, Erin cultivated an organic market garden, selling the produce at a local farmers market.

Jim Munsch
Jim, a certified organic beef grazing farmer, is involved in a variety of organic and sustainable agricultural activities and is a frequent speaker at farm conferences on making data-driven decisions for pricing and profitability. He consults with many organic vegetable and beef farms, to analyze their operations so growers can make more informed financial decisions. As a result of his consulting, Jim developed a cost accounting system for diversified fresh market vegetable growers that became the basis for the Veggie Compass spreadsheet.

John Hendrickson
John is an Outreach Specialist, at the Center for Integrated Agricultural Systems at the University of Wisconsin Madison, with a focus on vegetable operations and food systems. He coordinates the Wisconsin School for Beginning Market Growers, and runs his own organic vegetable farm.

Paul Mitchell
Paul is an Associate Professor with the University of Wisconsin in the Department of Agricultural & Applied Economics. His work focuses on crop production with applications in the economics of pest resistance management, crop insurance, vegetable production and incentives to encourage the adoption of alternative cropping practices. He uses an interdisciplinary focus, involving entomology, weed science, ecology and horticulture in his ongoing research grants and journal publications. In addition to cropping systems economics, he teaches in various areas of production economics and farm management at both graduate and undergraduate levels.

Rebecca Claypool
Rebecca is a Research Specialist at the University of Wisconsin Madison. She received her master's degree in Agroecology from UW-Madison in December 2009, and her research focused on developing farm management tools and record keeping strategies to improve overall farm management. Rebecca overseas the Veggie Compass project and tool development. She currently owns and operates her own vegetable farm in Wisconsin. If you have questions or comments about the Veggie Compass project please contact Rebecca at rclaypool@wisc.edu.



